“Most Irish people in this State have remained loyal to the ESB despite the fact that
many other rivals are offering substantial cuts of between 15% and 20% in bills and
packages.

“No one, including even loyal customers likes to get letters in the post threatening
legal action. The ESB needs to wise up to this fact.

“I am not suggesting they write off debts but I am suggesting that they show a bit of
sensitivity and courtesy to their customer base.

“In the middle of this economic recession most companies are at present experiencing
cash flow problems but the stark reality is that so are many of their customers.

“I realise every company large and small are under pressure regarding outstanding
bills and debts but this type of new aggressive mode adopted by the ESB will
inevitably lead to more loyal customers making the switch to other more competitive
companies.

“Most sensible and modern companies would have their ‘dunning letters’ set at a
reasonable and cost effective rate.

“The ESB needs to stop their bullyboy tactics on their loyal customers and do the
same.

“If the ESB continues with its present campaign more and more will inevitably make
the switch.”